6 PPC Strategies to Double Your Leads

The client is an authorized reseller of a global mobile plans service provider, and they need to double conversions in 3 months.
Results
+136% LEADS
with only +38% budget.
more than client expectations
+27% CTR
in 2 months
thanks to weekly A/B testing
-65% CPA
dropped cost per lead
with our secret sauce

Challenge
The client needed to increase their advertising returns by maximizing B2B Leads generated by an existing Google Ads Campaign. The goal was pretty ambitious: double conversions without increasing budget spend.
Solution
- Hyper-Specific Ad-Groups – after an in-depth account and search terms analysis we broke down top converting ad-groups into a far more granular SKAG structure, with tight keywords. This alone reduced CPA by 57%.
- Negative Keywords – thanks to advanced excel reporting, we spot that many search terms related to client’s business were not converting in a profitable way. By applying a throughout negative keywords strategy we improved CTRs and account performances almost immediately.
- New Product-Related Keywords – many keywords related to the product name were not added on active campaigns. After expanding our keyword list and reach, we managed to bring a 10% additional leads.
- Landing Page Optimizations – after a downward trend, we analyzed search terms and user search intent; it was clear how they were looking for the latest mobile business plan, not yet available on the landing page. By restyling the page using a fresher look & feel, new offers, and adjusted pricing, conversions rates increased again.
- Enhanced Page Speed – resizing all images included in the landing page without impacting their quality, file size decreased by 50%. This made landing page loading faster, better conversion rates and improved usability.
- A/B Testing Never Ends – Even if campaigns exceeded client expectations, we keep testing different ad-copies on a monthly basis. This guarantee ever-growing CTR and better costs per click.
Results
Achieved an outstanding +136% in conversions with only +38% in budget spend.
In the campaign’s first 3 months of activity, the cost per lead dropped by 65%.
Average position raised at 1.1 at a cheaper cost per click.
The client extended advertising budget to B2C campaigns after the great results with B2B.
Start the conversation
We'd love to hear if you've ever faced a similar challenge and how you've handled it. If you have any question or request on these topics, drop us a line