The client is an authorized reseller of Business Mobile Plans in Italy, and they need to double conversions in 3 months.
Results
+136% LEADS
with only +38% budget.
more than client expectations
+27% CTR
in 2 months
thanks to weekly A/B testing
-65% CPA
dropped cost per lead
thanks to our secret sauce
We can Double Leads and Increase Your Revenue
AdWords Results View - Click to expand Screenshot
Boost in Goal Completion / Paid Traffic - Click to expand Screenshot
High Specific Ad-Groups for better account performance
Problem
Our client needs to increase their advertising returns by maximizing B2B Leads coming from an existing AdWords Campaign. The Goal was to double conversions without increasing budget spend.
Solution
- Hyper-Specific Ad-Groups – after an in-depth account and search terms analysis we divided top converting ad-groups into a far more granular structure, with tight keywords. This reduced their CPA by 57%.
- Negative Keywords – thanks to advanced Excel Reporting, we found that many search terms related to client’s business were not converting in a profitable way. By applying a throughout negative keywords strategy we improved CTRs and account performances almost immediately.
- New Product-Related Keywords – we found that many keywords related to the product name were not used in their initial keyword set. After expanding their reach we managed to bring in 10% additional leads.
- Landing Page Optimizations – after a downward trend, we looked at SQR and user search intent; it was clear how they were looking for the latest mobile business plan, not yet available on the main landing page. By restyling the page using a fresher look & feel, new offers, and adjusted pricing, conversions rates increased again.
- Enhanced Page Speed – recommended resizing all images included in the landing page without impacting image quality and saving about 50% in terms of file size. This made Landing Page loading faster, better Conversion Rates and improved usability.
- A/B Testing Never Stops – Even if campaign reached client’s expectation, we keep testing different ad-copies on a weekly basis. This guarantee ever-growing CTR and better costs per click.
Results
Achieved an outstanding +136% in Conversions with only +38% in budget spend.
In the campaign’s first 3 months of activity, the Cost Per Lead dropped by 65%.
Average Position Raised at 1.1 at a cheaper cost per click.
The client extended advertising budget to B2C campaigns after the great results with B2B.
