How To Maximize PPC Conversions In 5 Steps

Europe Transfer 24 Homepage

With Europe Transfer 24 you can book airport transfers and taxis from top European destinations. They launched a new website but something was not working in terms of traffic, bookings and campaign performance...

Results

+600% CTR

right after the very first optimization
thanks to 30+ tight ad-groups

-46% CPA

cost per reservation after 1 month
and still decreasing

184 calls

with click-to-call in 3 months
leveraging call extensions

We Can Boost Your Website Conversions & Sales
Click-to-call Button on Website to Boost Mobile Conversions
Increase in Organic Traffic - Click to expandScreenshot
Click-to-call Conversions from Mobile Phones on AdWords

Challenge

No bookings and sales were coming to the new website after 1 month of its launch, and Google Ads Campaigns were generating high costs with no returns. Without proper user behavior tracking in place, the buying funnel and conversion rates were misreporting on Google Analytics.


Solution

  1. Granular Google Ads campaigns - we setup a new granular account structure targeting each of the hundreds of destinations available, on all European countries, an extensive list of negative keywords to prevent budget waste, click-to-call and sitelink extensions to increase quality scores and remarketing campaigns to re-engage users.

  2. Landing Page Optimization - improved ads landing pages for users coming from PPC campaigns: from the homepage to brand new, location-specific landing pages.

  3. Advanced Google Analytics Goal Tracking - full Google Analytics audit, measurement plan and implementation: we started reporting online bookings, form contacts, custom requests and conversion Funnels for each of the 3 target markets, in order to make decisions based on data.

  4. Click-to-Call Conversions - Mobile traffic represents the main source of visitors for EuropeTransfer24. That's why we setup a click-to-call button on every website page to make it seamless for users to book from their phones.

  5. On-site SEO Best Practices - after removing duplicate titles and descriptions, rewriting meta titles, fixing 404 errors and other Search Console issues, the website started to be properly indexed and organic traffic ramped up.



Results

Achieved a boost in click-through rate from 1,19% to 13.36% after a few hours from the implementation.

In the campaign’s first full month of activities, cost per reservation reduced by 48%.

CPC dropped from initial 1.19€ to 0.59€, decreasing, as a consequence, advertising costs and increasing clicks for the same budget.

More than 180 click-to-call enquires from mobile phones generated.

Europe Transfer 24 almost doubled its team YOY.

 

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